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Registration is now open for the 7th batch
January - March, 2017


12 Week Live Online Coaching Program

Personally Coached by Saleem Sufi 
A Harvard Trained CFO Leadership & Strategy Expert


This coaching program is designed by MECA CFO Academy mainly for those mid-career Finance professionals who are targeting to become CFO within the next 5 years. By attending this program you will learn how to:

  • Develop the right mindset to become a C-level executive
  • Master the leadership competencies essential for the CFO role
  • Apply the practical strategies and tools immediately to accelerate your career

The program is designed to equip you with the most practical tools and strategies in the shortest possible time to master the leadership skills. The current CFOs who want to sharpen their strategic and leadership skills will also substantially benefit from the program


This 12-week CFO Coaching program is based on a unique CFO Leadership Competency Model developed by MECA CFO Academy for mid-career Finance professionals. The contents are carefully chosen to help you to take charge of your career by proactively managing and driving your own leadership development process. Through practical examples and tested strategies you will learn how to apply simple techniques to make big difference in your career. 

The main features of the program are:

  • A 12-Week, 18 Hour, Live Online Coaching Program 
  • Personally taught by Saleem Sufi, a prominent CFO Leadership Coach and Strategy Expert
  • 90 Minute Weekly Interactive Coaching Sessions on Weekends
  • Live Interactive Audio/Visual Coaching through GotoMeeting
  • One Leadership Competency Covered Each Week with Follow up Readings and Assignments
  • Participation from the Privacy and Comfort of Your Home on Weekends
  • Complimentary seat at the 1-day live in-person workshop 'Mastering Presentation Skills for Finance Professionals'. 
  • Two 30 Minute Private One-on-One Consulting Sessions with the Program Master Coach Saleem Sufi.
  • Program Completion Certificates issued by the American Institute of Executive Education (Program Affiliation Partner), based in New Jersey, USA.

This 12-week CFO Leadership Coaching program has been designed to provide you the necessary tools and relevant knowledge to help you take charge of your career and self leadership development process to accelerate your career growth.


‘What it Takes to Become a CFO’ program is built on a research based CFO Leadership Competency Model that comprises of 3 dimensions of the CFO Leadership and 10 critical leadership competencies that are essentially required for senior Finance roles today.

The three leadership dimensions are:

  • Personal Leadership: Developing a strong self by building up character, energy, self-discipline and reputation. 
  • Public Leadership: Inspiring people around you with your communication, relationship, leadership style and service.
  • Strategic Leadership: Establishing thought leadership and driving value creation process through strategic performance management.

This program mainly focuses on practical tips, techniques and tactics that you can quickly learn and apply to jumpstart your leadership journey. 



Over a 12-week period, this program systematically takes you step by step through each leadership competency to build up a solid leadership foundation. It starts with working on your personal leadership skills resulting in strengthening your self-discipline. It then focuses on your public leadership competencies that leads to enhancing your influence. It finally focuses on sharpening your strategic knowlege and skills that transforms you into a strategic by creating the habit of strategic thinking. 

By attending this 12-week coaching program you shall be able to:

  • Understand the big picture of business world and top leadership talent. What really matters for the top leadership roles and how to remain competitive and in demand whether or not you are looking for a change.
  • Laern the practical tools and techniques how to enhance your marketability and competitiveness for the top leadership positions.
  • Apply simple tactics and strtegies immediately to boost your career for the long term.

After completing this program you will develop a completely differnt and fresh mindset to proactively manage your leadership development process and attract career progressing opportunities.

World's Most Practical CFO Leadership Training and Coaching
by MECA CFO Academy

A unique leadership development program for current and future CFOs
aimed to significantly enhance their strategic and leadership skills within a short period of time


Jan - March, 2017



What has changed in the business world recently and why a different approach is required for career management.

  • New business model of 21st century
  • What is lacking in Finance profession and how to bridge the gap
  • Traditional CFO Leadership models
  • New role of Finance and demands on the CFO
  • What recruiters and executive search firms look into a CFO
  • MECA CFO Leadership Competency Model - an overview
  • Where do you stand - a self assessment

Session Goal: Develope the right mindset and perspective to take charge of your career.

Week 2


How to deliver more in less time and remain focused on top priorities

  • Time management and personal productivity
  • Understanding your inner game and outer game
  • How to overcome daily fire-fighting
  • Building your focus muscles
  • Developing new habits
  • Urgency verses importance
  • Advanced tools for higher productivity
  • Strategic delegation
  • Your personal SWOT analysis

Session Goal: Improve your work performance by doubling your productivity and enjoy quality of life

Week 3
Emotional Intelligence


How to create self-awareness and connect with people at  a deeper level

  • What matters: EQ verses IQ
  • Left brain verses right brain - how do we make decisions
  • Using the power of your emotional brain
  • Four level of awareness
  • Managing your stress
  • Resolving conflicts
  • Becoming charismatic
  • How to develop integrity and trust
  • Understanding and managing your ego

Session Goal: Use the power of emotional intelligene to bring a lasting change in your behavior and performance

Week 4
Personal Branding


How to build followership and attract opportunities

  • Why personal branding?
  • Discovering and positioning your personal brand
  • Identifying your target audience
  • Communicating your brand to the world
  • Your online presence: how to let the world notice you
  • Building your network
  • Managing your reputation
  • Characteristics of s strong CFO brand
  • How to let recruiters find you on LinkedIn

Session Goal: Develop a strong internal and external image and build reputation

Week 5


How to become a public speaker and make engaging and influential presentations

  • Why public speaking is a must for CFOs
  • Challenges faced by CFOs
  • Overcoming your fear
  • Connecting with your audience
  • Presenting numbers
  • Keeping your audience awake
  • Presenting at workplace - a starter's guide
  • 7 Critical mistakes to avoid

Session Goal: Develop the comfort level to become a frequent presenter. 

Week 6
Leading People


How to build and lead a team of outstanding professionals 

  • What type of CFO you are
  • Inspiring and motivating with your vision
  • Employee engagement and enablement
  • Skills alignment with work demands
  • Goal setting and reward system
  • Work-life integration
  • Hiring, firing and retention
  • Coaching and mentoring

Session Goal: Become an inspirational leader and role model

Week 7


How to develop long term compelling relationships

  • Why relationship matters
  • Essential ingredients of a successful relationship
  • Your relationship with your boss and management team
  • Your relationship with your staff and colleagues
  • Making friends at work
  • Working with difficult people
  • How to develop likeability
  • Managing strategic relationship

Session Goal: Create a wide network of professional relationships at work and outside work

Week 8


How to develop a service oriented Finance organization

  • What service excellence means
  • How to achieve customer satisfaction
  • Learning through Finance surveys
  • Leveraging cross functional teams
  • Over commiting and over delivering
  • Driving change through Finance champions

Session Goal: Develop a Finance team that deeply cares about their non Finance customers

Week 9
Strategic Thinking


How to do strategic thinking and create a strategic mindset

  • How to understand and improve yourself
  • How to understand and improve others
  • Asking basic (but powerful) strategy questions
  • Comprehending big picture
  • Understanding products / markets / customers
  • Blue ocean thinking
  • How to create a vision
  • Expressing your strategic self

Session Goal: Develop the habit of strategic thinking and become a strategist

Week 10
Value Creation


How to drive and support the value creation process

  • New business model of 21st century
  • Prominence of intangibles
  • What is value and how it is measured
  • Value creation model
  • Understanding value creation cycle of your business
  • Identifying vale drivers through strategy maps
  • Measuring customer and employee value

Session Goal: Understand the value creation model of your business

Week 11
Performance Management


How to link operations with the strategy

  • Limitations of current financial system
  • From managing financials to managing value
  • Strategic planing and analysis
  • How to use Balanced Scorecard 
  • Business model assessment
  • KPI and critical success factors
  • Monitoring business performance through value drivers

Session Goal: Establish a system of organization-wide performance management based on balanced scorecard

Week 12
Wrap up


How to create a career plan and manage own leadership development process

  • A re-assessment - where you are now
  • Managing your career
  • Your career plan
  • Career goal setting
  • Your ongoing professional and leadership development
  • Going forward: coaching or mentoring
  • Work life integration
  • Your next career opportunity

Session Goal: Create a 12-month own leadership development plan


Those who already completed the program



From Previous Participants

  • “It is the most effective and most practical CFO leadership training I have ever come across. The program contents are new and focus on building CFO Leadership skills. The program is taught with clarity and practical tips to make it easier to apply immediately”.
    Syed Khalid Noor
    Country CFO
    Novartis Pharma Pakistan
  • “Top quality CFO leadership contents. For such a nominal fee, the program offered great value. Lots of powerful concepts and tools shared. There is no such structured program available in the market. Trainer was fantastic and the concepts were explained very clearly”. 
    Mohammed Afzal
    Regional Financial Controller
    Chicago Bridge & Iron, UAE
  • “The program has helped me to learn tools required to do gap analysis, self-development and lead my career in a strategic way to get senior leadership role in future"
    Tauseef Irfan
    Senior Consultant, PWC
    New Jersey, USA
  • “It is the best program; no other institute or body is offering such kind of program”.
    Ashit Sanghvi
    Group Financial Controller, Fikree Pipe LLC, UAE 
  • “Exhaustive practical areas for career growth kindled in short span of time for me to work upon, has been a vital and timely coaching for my career progress.”
    Biji Daniel
    Vice President Finance,
    Food Specialties Ltd., UAE
  • “The overall program was fantastic and full of insights of how one can be successful in becoming a CFO.” 
    Nadeem Iftikhar
    General Manager
    Al Batool International, Jeddah, KSA

More than 100 Finance Professionals have successfuly completed the program.
Registration is now open for the 6th group starting from  Jan, 2017 




The program comes bundled with several additional incentives and value added features making it a unique value proposition. No other CFO level training program anywhere in the world offers this level of superior quality and higher value at such affordable program fee. The program package includes:  
  • A uniquely designed CFO Leadership coaching program structured to build Finance leadership talent required by modern day successful businesses.
  • Paced learning format for long term lasting results. 18 Hour of live interactive coaching spread into twelve, 90-minute weekly sessions.
  • More than 300 slides full of research based proprietary contents provided.
  • Complete audio/visual recording available on the same day for ongoing future learning.
  • Unlimited access to the Program Coach through emails to ask any questions during the entire duration of the program.
  • Two 30-minute, private one-on-one coaching and consulting sessions before and after the coaching classes with the Program Coach at the end of the program to discuss personal career plans.
  • Complimentary seat at the 1-day live in-person workshop 'Mastering Presentation Skills for Finance Professionals'. The regular workshop fee of $995 is waived. Only $60 registration fee applies. 
  • Full refund guarantee until the end of the program if not satisfied. 
The journey from the mid-career to the top is very different and full of challenges. What brought you to the mid-career level will not take you to the top. You need to learn and develop leadership skills and strategic thinking at a much faster pace before it gets too late. Experts are saying you need to spend 10-20% of your time learning new things. Are you ready?


A Brilliant Career with Top World-Class Companies across Europe, Middle East, Asia Pacific and United States

  • Global Strategic CFO from Top Fortune 500 Cos.
  • CFO Leadership Coach & Strategy Expert
  • Founder, MECA CFO Academy
  • Harvard Trained


Saleem Sufi has more than 20 years of international experience in Strategy, Finance and Operations with world class Fortune 500 Companies and top Private Equity Firms in Asia Pacific, Middle East, Europe and North America. As CFO of various businesses, he has been closely involved with Corporate Boards, CEOs, Business Heads and senior members of executive management teams in strategy formulation, execution and strategic turnaround.
Saleem has vast experience working around the globe in senior level strategic roles. While working for Philips, he successfully led and executed several strategic initiatives in Singapore, China, Hong Kong, India, Indonesia and Thailand involving performance management and implementation of Balanced Scorecard. In later years, he served some of the best Fortune 500 and Private Equity Companies including Wells Fargo and Carlyle, as Vice President and CFO. Lately, he has been the CFO with global large multibillion industrial groups of companies in Middle East and United States.
As an experienced speaker, corporate trainer and executive coach, Saleem has conducted numerous executive level workshops and seminars on the subjects of Finance, Strategy, Enterprise Performance Management and Balanced Scorecard in international locations including Tokyo, Singapore, Shanghai, Mumbai, Riyadh, Dubai and New York.
Saleem is an MBA with major in Strategy and Finance and a Fellow member of the Institute of Cost & Management Accountants. He has attended Harvard Business School a number of times for Executive Education where he has been trained and coached by world renowned Professors Dr. Robert Kaplan and Dr. Robert Simons on the latest practices in Strategy and Balanced Scorecard.
Saleem regularly writes a blog at with a focus on ‘CFO Leadership’. His mission is to help Finance professionals grow in their careers and leadership roles. His blog topics cover the subjects of Strategy, Leadership, Finance Career, and Work-Life Integration. 
Saleem is the Founder and President of MECA CFO Alliance, the largest independent CFO group in Middle East region. Under the MECA umbrella, he leads CFO Mentors Network and MECA CFO Academy with an entire focus on leadership development and career growth among the senior Finance community. Saleem is based in New York and Dubai and travels extensively around the globe. 


'What it Takes to Become a CFO' - 12 Week Live Online Coaching Program

Presented by:
MECA CFO Academy (Part of MECA CFO Alliance)
In Collaboration with:
American Institute of Executive Education,
66 Whitherspoon Street, Princeton, NJ08542, USA.
Local Affiliate Partner:
Professionals and Accountancy Centre (PAC) Dubai,
Mezzanine Floor, Al-Tayar Building,
Sheikh Zayed Road, Dubai, UAE
Program Fee:
Corporate Nomination:                                               $2,000/=
Individual Self Financing:                                            $1,200/=
With 20% discount for current batch only:      $960/= net
Monthly Payment Plans:
3 Monthly Payments of $320/= or
6 Monthly Payments of $160/=
For More Info. Contact:
Mian Ahmad Farhan, FCA
Program Director, MECA CFO Academy
Office Ph: +971 4 3881701-02
Cell: +971 55 2100668 
Saba S.
Director of Communication & PR
MECA CFO Alliance and CFO Academy


Participants of 12-Week 'What it Takes to Become a CFO' Coaching Program

    • “This is very comprehensive and effective program that gives all the elements in one place which are required to be a successful Professional”. Amberjeet Banerjee , Senior Finance Manager, Landmark Group, UAE
    • “Great learning experience that changed my mindset and approach to pursue my career goals”.  Muhammad Naeem , Financial Controller, Idroesse Infrastructure, UAE
    • “The program is very educational, a lot of practical lessons were shared that benefited me personally”.  Joanne Ortuoste , Financial Accounting & Reporting Manager, T&F Tax and Finance Group, UAE 
    • “Good program with lots of takeaways by way of tools and useful tips.”  Ramakrishnan Ramachandran,  Manager, KC International, UAE